La gente de Apple esta cada día mas decidida a enseñarnos porque hacen los productos que hacen, y todo lo que hay detrás de cada uno de ellos, por supuesto siempre basándose en el sentimiento del usuario final y en la intuición de uso, como firma representativa de cada producto de la empresa.

En este vídeo de delicada producción lo dejan patente en cada uno de sus segundos.

This is it.
This is what matters.
The experience of a product.
How it makes someone feel.
When you start by imagining
What that might be like,
You step back.
You think.

Who will this help?
Will it make life better?
Does this deserve to exist?
If you are busy making everything,
How can you perfect anything?

We don’t believe in coincidence.
Or dumb luck.
There are a thousand «no’s»
For every «yes.»
We spend a lot of time
On a few things.
Until every idea we touch
Enhances each life it touches.

We’re engineers and artists.
Craftsmen and inventors.
We sign our work.
You may rarely look at it.
But you’ll always feel it.
This is our signature.
And it means everything.